WebP-A New Image Format By Google

WebP is a new image format by Google, which provides lossy compression of images. According to Google 65% of the content available on the internet is in the form of image media. WebP images are 39.8% smaller in comparison to jpeg images. WebP is currently supported by a variety of tools including Google Chrome, the Google Chrome Frame plugin is available for Internet Explorer and Opera 11.10. A WebP file consists of VP8 image data, and a container based on RIFF.

The WebP is handy for Bloggers as it can reduce the size of images on your blogs and improve page speed, which is good for SEO.

Take a look at a comparison between jpeg and WebP images with compression ratios:

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Read more about the WebP at the WebP Home Page.

The WebP tool is available for converting and compressing images for Windows, Linux and Mac OS X.

You can download the tool here.

Do you optimize your blog with WebP ? or any other similar tool ? Share your experience with us .

Labels : Google, WebP   | Posted by Sahil Patel   | 09:52